đŸ‘‹ I’m Derek!

Leader of design and teams of designers on a range of products and startups.

I’ve spent over a decade passionately designing experiences for desktop and mobile products benefiting Fortune 500 and Fortune 1000 companies.

My Career Journey

I’ve served a multitude of industries and worked with a wide variety of products over my career.

 
 
 

Highlights from Salesforce

I’ve worked on some really neat challenges during my time at Salesforce. Check out a few summary cards of some of my favorite projects. These are meant to be quick, not full deep dives into the project life cycle. Enjoy!

 

How do I work?

I have a design process that I refer to as the Opportunity Discovery Model (ODM) and I have refined throughout each project.

 

Case Studies

Here are a few case studies that showcase some of my working models and artifacts.

Empower customer success throughout the AI development lifecycle

My goal was to enable customers to effectively and confidently utilize Salesforce AI solutions to drive their business’s success. I would approach this by helping them learn and understand AI at Salesforce, foster AI team collaboration, provide the guidance and tools needed to effectively build and deploy AI models, as well as view and monitor those deployments with actionable next steps for continuous improvement.

AI Platforms
Lead Product Designer, Strategy Partner

This work is currently being aggregated.

Efficient and Effective AI Data Configuration

Important data context could be located outside of a customer’s primary data object. Customers should maintain the highest prediction quality possible, so including data from additional objects is critical to refine the prediction results. This effort addressed that challenge and pioneered a new way of simplifying data joining within our no-code AI prediction builder.

Einstein Prediction Builder
Lead Product Designer

This work is currently being aggregated.

Single source of truth for the home

I partnered in the creation of a single-platform that enables homeowners to actively manage all of their home’s data, projects, history, pros, neighborhood connections, and more, that would become the go-to digital profile for homeowners and the record of truth for the home.

HomeKarma
Co-founder, Director of Experience

Builder design framework

I led a design system track that worked to identify, develop and document standard patterns specific to our no-code content builder products. This included pioneering and implementing patterns that contributed to the Salesforce Lightning Design system framework.

Salesforce - Builder Framework
Track Lead Designer

Improving content organization

Marketers and Content Creators spend most of their days navigating through folders of content, many years and projects in the making. I led an effort to re-imagine this process for our no-code content builder.

Salesforce - Content
Discovery

Smart content tagging

I was tasked with redesigning our content tagging system from the ground up to offer more robust organization, identification, and intelligent assignment partnered with Einstein assistant.

Salesforce - Content
Lead Product Designer

Packaging solutions

I partnered in the development and UX improvement of a new Marketing Cloud application that focused on quickly managing elements across products and utilizing them throughout different Marketer and Admin use cases.

Salesforce - Package Manager
Lead Product Designer

Enabling Accessibility

As apart of our ongoing commitment to accessible products, I led an initiative to give end user content creators, as well as internal designers and developers guidance and resources to aid in the implementation of designs to meet accessibility standards.

Salesforce - Accessibility
Lead Product Designer

Innovating healthy shopping

At Anthem, I was apart of a well-being initiative that looked to explore ways to encourage and foster engagement for members to live a healthy lifestyle and make better food choices everyday.

Anthem - Healthy Shopping with Kroger
Big Ideas & Strategy, Product Design

A single view of your health

Another well-being effort at Anthem was to look to develop in-house products that offered consumers a single view of their health, which at the time, was a pain point with our customer base.

Anthem - Health Measurement
Big Ideas & Strategy, Product Design

The power of Slack + Content

When Salesforce acquired Slack, I was apart of many thought work and overall strategy engagement activities to identify how to best incorporate Slack into the Salesforce Marketing workflow.

Salesforce - Slack Design Sprint
Content SME, Lead Design Expert, Participant

This work is currently being aggregated.

About Me

 
  • 15+ years of experience across Product Design disciplines (Visual, Interaction, UI, UX )

  • I have been Manager and Principal Designer for multiple UX design teams with Jr./Sr. visual, Interaction and Front-end designers.

  • Some other passions of mine include 3D, motion design, photography and illustration.

  • I have led the design and teams of designers on a multitude of products and startups.

  • Design mentor for internal Salesforce designers and external student mentees.

  • IMPACT team member volunteer with Emmanuel Christian Church

  • Inventor of utility design patent number US10789052B2 - Design System Annotation.

  • Co-founder of a home services startup app with successful investment.

Let’s connect!

dnpayne@live.com
(812) 704-2780

Indianapolis, Indiana

LinkedIn - Product Design
Instagram - Illustration